At a recent writer’s group meeting, the discussion centered around Social Media. Writers at all stages; writing, editing and marketing wanted to know if being on Facebook, Twitter and so many other Social Media networks was a big waste of their time in promoting their book?
The D-I-Y Experience
Social Media Marketing or Networking is something that should be a part of every author’s book promotion. True, it does take time, but there’s only two ways to promote online, and that is to DIY (do-it-yourself) or pay someone to assist you in doing it, there is no other way around it.
In recent years, self-publishing and self-promotion have become the new normal. No longer is traditional publishing with its big contract deals and lavish book tours open to everyone. Only a very few people at the top of the book industry are still being promoted this way. Even a lot of those authors have accepted virtual self-promotion as a way to get the word out of their books.
I have interviewed authors for my blogs that have been sponsored by traditional publishing, and they are reaching their audience virtually. A favorite author of mine Jon Katz, writes about dogs and his life on a farm was recently abandoned by his publisher when he switched to another publisher. He calls his book tour, “The Orphan Book Tour -Saving Simon” and promotes his book virtually and even sets up his own physical book tour locations.
Marketing Your Book – Leaving Your Comfort Zone
Facebook, Twitter, Linked-In, Pinterest, YouTube, Blogging, are all social networking channels that are available for the author who chooses to self-promote. Marketing your book might be one of the hardest things you have ever done. Some authors that I have heard from would rather write their books than having to deal with marketing because frankly, they run into a few obstacles along the way including;
- Putting yourself out there in social media can be quite scary.
- It’s time-consuming to market yourself
- You have no idea where to find your readers
It just takes Planning Promotion and Perseverance.
Here’s an example of how to use social media to promote your books.
- Post 3 times in one day on your Facebook author page (this can be motivational quotes, a book excerpt, share your writing journey etc…)
- Take that Facebook post and turn it into a few tweets. Retweet others.
- Use the picture from your post and share it to Pinterest and Instagram
Do that a few times a week and track the likes, shares, and comments. Over time you’ll begin to some involvement. Make sure to interact if someone leaves a comment, or shares your posts.