Social Media Marketing – Is it a Waste of Your Time

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At a recent writer’s group meeting, the discussion centered around Social Media. Writers at all stages; writing, editing and marketing wanted to know if being on Facebook, Twitter and so many other Social Media networks was a big waste of their time in promoting their book?

The D-I-Y Experience

Social Media Marketing or Networking is something that should be a part of every author’s book promotion. True, it does take time, but there’s only two ways to promote online, and that is to DIY (do-it-yourself) or pay someone to assist you in doing it, there is no other way around it.

In recent years, self-publishing and self-promotion have become the new normal. No longer is traditional publishing with its big contract deals and lavish book tours open to everyone. Only a very few people at the top of the book industry are still being promoted this way. Even a lot of those authors have accepted virtual self-promotion as a way to get the word out of their books.

I have interviewed authors for my blogs that have been sponsored by traditional publishing, and they are reaching their audience virtually. A favorite author of mine Jon Katz, writes about dogs and his life on a farm was recently abandoned by his publisher when he switched to another publisher. He calls his book tour, “The Orphan Book Tour -Saving Simon” and promotes his book virtually and even sets up his own physical book tour locations.

Marketing Your Book – Leaving Your Comfort Zone

Facebook, Twitter, Linked-In, Pinterest, YouTube, Blogging, are all social networking channels that are available for the author who chooses to self-promote. Marketing your book might be one of the hardest things you have ever done. Some authors that I have heard from would rather write their books than having to deal with marketing because frankly, they run into a few obstacles along the way including;

  • Putting yourself out there in social media can be quite scary.
  • It’s time-consuming to market yourself
  • You have no idea where to find your readers

It just takes Planning Promotion and Perseverance.

Here’s an example of how to use social media to promote  your books.

  • Post 3 times in one day on your Facebook author page (this can be motivational quotes, a book excerpt, share your writing journey etc…)
  • Take that Facebook post and turn it into a few tweets. Retweet others.
  • Use the picture from your post and share it to Pinterest and Instagram

Do that a few times a week and track the likes, shares, and comments. Over time you’ll begin to some involvement. Make sure to interact if someone leaves a comment, or shares your posts.





















Rebecca is a book coach, editor, and publicist. She coaches aspiring writers, entrepreneurs, and coaches from idea or manuscript to become self-published non-fiction authors. Let YOUR book show YOUR expertise, knowledge, and passion! Sign up for my newsletter to receive tips and tricks just for authors.

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About Me

I'm Rebecca Camarena

I'm a book coach, editor, author, ghostwriter. I coach aspiring writers, entrepreneurs and coaches from idea or manuscript to become self-published non-fiction authors. Let YOUR book show YOUR expertise, knowledge and passion. Sign up for my newsletter filled with author tips.

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