Everyone promoting a book wants more attention on social media. We want more tweets, retweets, favorites, more likes on Facebook, more pics being shared on pinterest, and so on and so on. However, if you want more of this kind of attention, so does everyone else. The question is; if everyone is hoping for more attention is there anyone left to give attention. The answer simply is yes and YOU are the person to give the attention. Follow these simple tips, that YOU can start using today and not only will YOU gain followers, but your connections will mean more and may last a lifetime.
Connect – if you want people to engage with you, then follow them not only through their twitter account, but also click over to their website, read their bio, like their Facebook page and other social sites. In other words, do unto others, as you would have them do unto you. Go further than just reciprocating their like and connect with them. Connection is the key that builds friends and influences people.
Engage – when you visit a blog you like, sign up for the newsletter and when it arrives in your inbox take time to read the post, then click out to the blog and leave a comment. It’s not really that hard or time consuming, maybe 15 minutes at the most and you can feel a little better knowing that it will put a smile on the face of the blogger. In my promotion of authors, I always find that the comments can take on an entirely different conversation than what is being presented in the blog post. Click on follow up comments and check back often with the post and see who else have left comments. If you come across comments you like be sure to connect with those people who have left the comment.
Return the favor – To many times we make social media about the quantity of numbers in likes and followers, but those numbers are only as good as the people behind them. If you take the time to connect with people, you may have connections for life. Be the preacher after the service is over, and shake everyone’s hand. If you can engage with members of the community, you will find an audience. It doesn’t matter if the topic is not the most sensational item because not every post has a chance to go viral. What matters is that you are making the connection with another person. That’s all anyone wants is to know that others are out there reading their posts.
Building a community that reads and engages with your content takes time, but it is by no means a one-way street. Make it your goal to connect with five people daily and you will see your not only your numbers grow in social media, but your connections will have much more meaning.
**If you’re stuck with promotion then check out my Book and Social Media Promotion packages.